In the 1960s, if you introduced a new product to America, 90% of the people who

In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
– Howard Schultz –






What I would say to young entrepreneurs is there’s so many moments in your life

What I would say to young entrepreneurs is there’s so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don’t agree with it, they think, ‘This is just too high of a hurdle.’ And I don’t agree with that.
– Howard Schultz –






The growth of the company and the license that Starbucks has is to participate

The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business… and in many parts of the world, tea is much, much bigger than coffee, and we’re going to bring tea and bring our capability and our understanding of what we’ve done for coffee to tea.
– Howard Schultz –